Comedy's elite backstage is now branded & viral.
Sponsor backstage. Own the scroll.
The WaLL is offering your brand a backstage pass to comedy’s most viral, high-trust spaces — and finally giving you trackable presence where fans and scrollers can feel exclusive, invited as VIPs.
Introducing our Just One Tap™ MicroSponge™…
Found-product placements, live and unforced — branded water bottles on stools, sponsored champagne in greenrooms, designer brands on hats, leading apparel brands across jackets on coat racks – micro-payments fuel massive reach:
1,000 low to mid-level comedians. $50/week. Millions of live impressions. Well over a billion viral ones… across swinging demographics.
This is natural… organic on-the-fly…
Real brand loyalties, real comedy, real product presence, real “trackable” ROI.
Where comedians become unscripted, effortless brand ambassadors “soaking up” all the moments.
Venues using online ticket sales systems report an increase in sold-out shows by up to 30% - themed social media [i.e. TheWaLL backstage signing rituals] can increase attendance by up to 40% compared to standard outreach [i.e. the stage walk in your venue].
- Keep fans dedicated in one place
- Build your following under VIP exclusive invite vibe
- Turn backstage into your business
Comedians Lose Fans to the Scroll
Comedy pulled in $900 million live last year—yet comics juggle multiple platforms while streaming audience demand quietly drops by more than 20%.
TheWaLL™ helps comedians turn backstage moments
into exclusive viral teasers.
TheWaLL is the Smartest Sponsorship in Entertainment
Comedy fans don’t just scroll — they choose.
TheWaLL™ reaches a distinctly conscious consumer:
people who jump out of the feed to follow comics, attend shows, and share what they love.
These are high-intent, quick-thinking audiences —
the kind who engage, remember, and buy.
Now, brands can meet them where comedy lives —
in the greenroom, backstage, and every viral moment following.
One Greenroom. Endless Reach.
Introducing the MicroSponge
A new model for modern marketing.
Venues will host an array of pre-licensed, pre-approved products for comedians and staff to choose from – we call them found products… for found placements, in clips, greenrooms, and club rituals
Smart comedians become smart brand ambassadors repping live moments + short-form edits with a dual reach result.
With the MicroSponge – micro-payments equal massive lift, with campaigns scaling across hundreds of clubs, cities and wide-ranging demographics.
America’s blend of comedians & their audiences span across races, religions, regions, politics, lifestyle habits, sexes and so much more. This massive target is truly a melting pot with depth and a keen, sometimes, fervent loyalty to their favorite comics.
With MicroSponge™, every AI-delivered clip includes built-in sponsor tracking, pre-launch brand fit analysis, optimization tools, and baked-in authenticity and attribution.
Every comic who signs TheWaLL brings their audience. Every venue on board carries local loyalty. Every short is a brand impression feeling real — because it is.
This is comedy-driven, AI-enhanced, organically embedded brand storytelling — at scale, across America’s sharpest audience.
Fans Scatter - Tools Lag - Personal Brands Fade
Just One Tap. Brand Reach
Place your product inside comedy’s most viral spaces — automatically.
With Just One Tap, sponsor-approved items appear across greenrooms, clips, and club feeds, launching branded moments across every platform, stream, and fan touchpoint — instantly and authentically.
Unified Brand Presence
One system. One feed. One nationwide platform where your brand travels with the comics — into specials, shorts, wall signings, and behind-the-scenes content.
Drop in once, and let the content — and the comics — carry your message.
MicroSponge™
Real moments. Real product placement. Real-time ROI.
MicroSponge™ lets comedians tag what they already use — your water bottle, your mic, your whiskey — and turn it into a monetized moment with built-in tracking, AI optimization, and fan credibility.
How to Sponsor Venues and Comedians with a WaLL-Signed Invite
Step 1
Comedians Capture Moments — Your Brand Sets the Stage
Comedians record. Venues host the vibe. Your brand lives inside it all — on the mic stand, the champagne tray, the signature wall.
Your product becomes part of the ritual — and part of the story fans see.
Step 2
Comedians Build the Teasers — You Get the Exposure
Backstage moments become branded short-form clips with WaLLCut™ AI.
Your products appear naturally — voice-tagged, timestamped, sponsor-verified.
Want to shape the clip? You can. Want to scale reach? Just plug into the platform.
Step 3
Just One Tap — Brand Moments, Auto-Delivered
Upload your logo, product, or campaign asset. We auto-place it into teasers, wall clips, and event pages —
with proof-of-placement, shareable formats, and attribution built in.
This is live activation meets short-form syndication — in comedy’s most viral, authentic spaces.
Even sponsor the teased invite itself
How About the Numbers, Though?
“Influencer marketing earns an average of $6.50 for every $1 spent.”
-TOMOSON=>SproutSocial=>Adweek
A glimpse into the scalable ROI of TheWaLL’s MicroSponge™ — where everyday moments become brand-worthy, bingeable, and booked.
$50K / Week
Fund 1,000 comedians at $50/week each.
Built for small-mid tier comics.
100 Fans x 1,000 Comics = 100,000 / Week
100 in-person impressions/comic/week – 400,000/month = 5.2 million warm bodies/year.
5,000+ Viral Streams Weekly
Shorts, shoutouts, backstage moments — all trackable. (If a post earns a comedian 10$)
$2.6M/year
Total ad-spend/year and can be shared with partnered brands. Or say this $2.6M total year one is available through auction – brands can compete, share, or buy out.
$16.9M / Year ROI
Based on a 6.5x return from viral, branded content.
Velocity Built In.
Every week brings new sets, new fans,
new moments — not recycled reach.
MicroSponge™ thrives on momentum, not memory.
5,000 posts/week × 10,000 views/post = 50 million views/week
× 52 weeks = 2.6 BILLION VIEWS PER YEAR
You’re Not Buying Ads — You’re Backing Artists.
Every dollar fuels creators, not just clicks.
The result? Loyalty. Culture. Lift that lasts.
Even If We’re Off by Half…
Cut the views. Halve the posts.
You’re still past a billion.
Easy.
Not just a post — a presence. (We love comedy, even unknown comedians have 5k+ views per post – easily… more often, way more.)
MicroSponge™ moments deliver LIVE + VIRAL impressions in every club, every week — stamped, tracked, and clipped with built-in brand attribution.
You’re not buying views. You’re earning attention — in motion, in-person, in-feed.
Believe the Buzz
“I’m all in, I got it!”
Ali Siddiq
On "one of the most well crafted jokes of all time."
On whether sponsors should join TheWaLL?
“I think that would be best…”
Axel Foley
Detroit Metro Police Dept.
On what happens if your brand passes up ritual comedian signings on and with TheWaLL
“You’re not going to amount to jack… squat!”
Matt Foley
Motivational Speaker
On what being on TheWaLL makes seeing your brand in on the action
“Feels like you ‘caught your first tube this morning, sir!'”.
Johnny Utah
FBI
What you'll get...
WaLL Sign-In + Brand Moment
Your Brand, Their Ritual.
Every comic who signs TheWaLL marks a milestone — and your brand is part of that moment.
It’s a shareable ritual. A branded tradition. Your logo in the shot, your name in the legend — tied to the journey, not just the venue.
Just One-tap Syndication
Hype. Branded. Handled.
Your brand appears across clips, email drops, event promos, and livestreams — syndicated in seconds.
Less grind, more reach. No extra lift.
GreenBack Button (beta)
Clips That Convert
From greenroom to clip to checkout.
Gate access, track branded impressions, split revenue, and monetize real backstage moments — all from your own dashboard.
VenWaLL Cut AI™ (Coming Soon)
Clips. Brands. Proof.
Turn backstage moments into short-form marketing.
Tag products. Track ROI. Auto-brand with your logo — and scale your sponsorship across cities and comics.
Auto Venue Profile Builder
Built-In Brand Visibility
Your logo travels with every show, sign-in, and special.
Attach sponsor overlays, campaign assets, or branded banners to the venue’s feed — all auto-applied.
The Platform Preview
Not Just a Promo Tool
Beta partners help shape TheWaLL’s sponsor tech — from real-time ROI dashboards and booking tools to product placement heatmaps and smart signage.
Frequently Asked Questions
Isn't this just another social media app?
Nope. TheWaLL isn’t here to replace your systems — it is an orchestrator — here to pull them together. This is the home base for your venue’s operational dignity — its digital identity, promo, and partnerships — all streamlined into one place.
You’re already juggling calendars, quickbooks or other teams and accounting software, socials, booking tools, ticket links, and sponsor decks. TheWaLL doesn’t ask you to start over — it’s a Just One Tap layer that sits across everything you’re already using.
Think of it like:
Aspire meets Cameo Backstage — for booking creators, running campaigns, and accessing backstage moments all in one branded stream.
Grin meets Canva — manage influencer partnerships and generate branded content, but with full creative ownership inside clubs.
Captiv8 meets Notion — track sponsor ROI, placements, impressions, and live moments with smart dashboards and shareable links.
Sprout Social meets Dropbox Replay — syndicate sponsor-branded clips instantly while giving teams media access and feedback tools.
Tagger Media meets TikTok Studio — only it’s built for comedy clubs and real venues, not virtual feeds.
Linktree on steroids — where you control the stage, not just the link.
TheWaLL simplifies your stack — and amplifies your presence.
Every comic you book adds content to your profile. Every clip builds your brand. Every tap connects the tools you already use — without switching systems.
TheWaLL is the switchboard where everything and everyone plugs in — and everything points back to you.
Why would sponsors need TheWaLL if they already have influencer platforms or ad campaigns?
This isn’t just tracking behavior — it’s watching decisions get made.
MicroSponge moments don’t guess intent — they capture it unfolding. In the greenroom, backstage, or after the mic drops, comedians organically choose which product to hold, sip, tag, or joke about — and that choice happens in front of your camera, your fans, and your future buyers.
Brands already know who’s clicking.
Now you can see who’s influencing — and why.
Each sponsored moment sits inside a real environment:
The venue’s vibe.
The staff’s style.
The crowd’s mood.
The comic’s voice.
This is buying behavior in motion — filtered through wit, captured with context, and stamped with attribution.
We’re not replacing your data tools.
We’re deepening them — with personality, presence, and proof.
We already use dashboards and tracking tools — what makes this different?
Because this isn’t another dashboard.
It’s distribution — in motion.
TheWaLL turns venues into real-time media hubs, and comedians into content catalysts — all stamped, tracked, and synced with your brand already baked in.
You don’t need to manage the moment.
You just show up in it.
TheWaLL handles the lift:
Attribution is automatic
Campaign assets are preloaded
Sponsor overlays apply with Just One Tap
Teasers post across social + venue feeds
Backstage insights flow directly into branded clips
No chasing ROI. No sifting dashboards.
Just branded, bingeable visibility — in feed, in venue, and in real life.
Why would fans follow my venue here instead of just watching comics’ clips?
Dual-Impression Strategy
Because comics come and go — but the venue anchors the moment.
Comedy fans chase more than punchlines.
They want a peek behind the curtain — the ritual, the greenroom, the vibe —
and they want to come back for more.
That’s where you show up:
Your logo in the teaser and the full clip
Your product in the vibe — from the table to the toast
Your brand embedded in real, unscripted backstage moments
Shared virally by the comic, stamped by the venue, and remembered by the fan
TheWaLL creates dual viral impressions:
1 .The Teaser — a quick backstage burst that grabs attention
2. TheWaLL Destination — where the fan lands, explores, and shares
Your brand lives in both — the viral spark and the deeper scroll.
More than just tagged — it’s built into the ritual.
More than just an ad, but part of the memory.
They’re already watching.
Now they’re watching twice — with your brand baked into both
Why back talent or venues that aren’t famous yet?
Because that’s exactly where brand loyalty is born — in the before moment.
Big names already have big deals. But the comics and clubs just starting to rise?
They remember who backed them first. And so do their fans.
TheWaLL helps you spot momentum before it explodes — and insert your brand directly into that origin story.
Right now, a handful of venues dominate the scroll.
TheWaLL cracks this wide open — giving your brand a front-row seat to fresh clips, untapped energy, and moments that haven’t been bought out yet.
This isn’t just another clip app, right?
This isn’t a highlight reel. It’s a living, breathing brand showcase — filmed live, shared instantly, and backed by real people in real rooms.
Clips are everywhere. Context isn’t.
TheWaLL delivers dual-layer visibility — the teaser goes viral, and the destination does too. You don’t just show up in the scroll — you anchor it.
Sponsors aren’t guessing. They’re stamped into signed moments, backstage rituals, and the chaos fans crave. Every Just One Tap clip is brand-trackable, performer-driven, and built to move audiences out of passive feeds and into action.
It’s not a dashboard. It’s a detonator.
Your logo lives where the laugh lives — and that’s where the loyalty forms.
What else can TheWaLL do?
This is just the beginning — and sponsors are already shaping what’s next.
TheWaLL isn’t just a tool. It’s the infrastructure layer powering a new era of comedy — where venues become platforms, comedians become brand partners, and sponsors plug directly into the action.
Your role?
Fund the future. Fuel the feeds. And be present where fans actually engage — backstage, in the greenroom, and inside the signed moments moving culture.
We’ll be helping the industry:
Drive fan engagement
Monetize real-world moments
Auto-generate sponsor-tagged clips
Unlock branded, measurable impressions across the comedy circuit
With 19+ comedy industry, business development tools in development, TheWaLL is building comedy’s new backbone.
And you can say you were there first.
If you’re a comedian or venue, comics please find your landing page and signup link here or venues land here to learn more and sign up..
TheWaLL is built for the long game — and it’s already reshaping how the comedy world connects, creates, and gets paid.
TheWaLL’s mission is to empower the comedy industry with powerful, novel digital tools while preserving the gritty ethos and energy of the industry in an increasingly digital age. (and sponsors in the game in its nascent stages will have a branding origin story, unlike all who come later.)
A comedian-first digital greenroom platform
Come Behind the Curtain
TheWaLL™ is built by experienced, traveling entertainers, senior television comedy writers & executives, and avid comedy geeks & die hard fans – who ALL adore the rarest gift on Earth: being truly, relentlessly funny w/ the wit and grit to make a living sharing their elite gift with the world.
We’re so tired of losing comedians in the scroll. TheWaLL™ gives fans a one-on-one, VIP experience — a single place to follow who they love, interact with their world, and support their career directly. No more bouncing between broken links, buried podcasts, or dead-end platforms. TheWaLL is the green room of comedy, and it will ALWAYS be here.
As the go-to home for every comic who’s ready to be found, followed, and funded, the wall is simply the place to be… the only place to be.
- Quit juggling dozens of platforms
This is the beginning of something huge.
On TheWaLL™, beta participants—comedians, venues, and sponsors—have a rare opportunity to help shape this platform into exactly what the industry needs.
We’re inviting powerful voices across comedy to help us build it right from the start.
Signups are open now, and our launch test group is filling fast.
